The latest title from Ubisoft’s best selling Assasin’s creed saga has created a great stir in the gaming world but how much have the ads influenced that. I have seen this pricy ad-campaign on billboards, television and YouTube, it seems to be everywhere. I have been waiting ages for the new AC game and will buy it regardless of whether I see the ads, but my focus is whether people who see the ads will buy it because of them. From what I gathered from friends who have seen the ads, is that mostly people were reminded and subsequently hyped up about it, but most people who did not plan on buying it before they saw the ads were unstirred. 
I agree they did a much larger advertisement campaign before the release of the game. They did this through a interactive youtube demo/trailer.
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